
Hi, I'm Bethan 👋
I'm currently freelancing with startups across the UK and Europe, leading designs and project direction for AI-driven tech.
Before that, I've led product design for SaaS, PaaS, and marketing applications like Storyteq, Canopy Cloud, Land Rover, and Jaguar, creating digital solutions used by millions.
I specialise in conversion optimisation, onboarding, end-to-end experiences, AI automation, interactive experiences, and accessible design systems.
On the side, I’m exploring full-stack development, tbridging design and development while building my own apps.