Bethan Dutton
designer, founder, UIzard, thinker

I'm currently freelancing with startups in the UK, helping lead designs for some of the best new tech coming out.


Before that, I led design for SaaS, PaaS and marketing applications for applications associated with Storyteq, Canopy Cloud , Accenture and JLR and hundreds of others, that are being used by millions of users daily. I have helped unravel complex issues to increase conversion metrics, built end to end experiences, new onboarding, and have built sustainable accessible design systems for both users and internal creative teams.


I strive to work on projects that make a meaningful impact and offer daily learning opportunities, and I will continue to pursue this goal!

I'm currently freelancing with startups in the UK, helping lead designs for some of the best new tech coming out.


Previously, I led the design of SaaS platforms and digital applications for Storyteq, Canopy Cloud , Accenture and JLR, these platforms are currently used by hundreds of clients and millions of users daily.


I strive to work on projects that make meaningful impact, while providing daily learning opportunities to enhance my skills.

Next 10 year checkist (5 years in)

Graduate with a First-Class Honours in Graphic Design

Learn to code and build a website from scratch

Set live my first SEO campaign (increasing traffic by 30% within the first month)

Play professional football

Lead a product with over 200,000 daily users

Create a motion design animation for a commercial

Get a job as a Junior Designer under an experienced Art Director

Renovate a house (x2)

Deliver a design talk to over 100 people (3x)

Become the youngest Senior Designer I know

Be a founding designer for a startup

Complete a triathlon

Visit Orlando Studios

Raise £10k for charity

Become a full-stack developer

Publish an OS app

Buy a 1997 Mini Cooper

Build £100M business

Design a font

Build my dream lodge in the woods

Start my own design studio!

Contact details

Connect with me on Linkedin

Read my CV

View my shots on Dribble

Follow me on X

Code playground on CodePen

My contributions on Github

Email me